Tuesday, January 04, 2005

Most Annoying Web Ad

Have you seen the add with the cockroaches scampering around with the tag line that says something like: Squash the roach and win an iPod. I hate that add. It's not that I mind cockroaches so much, I dissected my share of bugs in invertebrate zoology and entomology classes that I don't have much of an aversion to them, but I hate how the add is so distracting to the content of the page it's on. Kudos, I guess, to the company that designed it; it certainly caught my attention. Out of curiosity as to who would use such a horrible gimmick I followed the link and it led to a company called IncentiveRewardCenter. This is how they describe themselves:

IncentiveRewardCenter's mission is to deliver reward incentives to consumers that participate in marketing promotions and offer surveys.

Companies' spend a lot of money advertising to recruit users to their services. Why not turn the tables and use that money to reward consumers to try out their services? It's a win-win for both companies and consumers.

Sounds like a simple ploy to get valid names and addresses for spam and junk mail to me. Some more searching turned up a person who wasn't so happy with their dealing with this company either.
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