Amazon recommendations

Recently I've been buying some music based on Amazon.com's recommendations and I have to admit they've hit a couple of home runs. I had never heard of the bands Modest Mouse or Wilco before Amazon recommended them to me but they are now on heavy rotation on my iPod. I've had some less stellar recommendations before so I'm unsure why this time they hit the nail on the head so well. Do they have more data now or better algorithms? I don't know the explination, but I'm psyched about the music.

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