Elephant Memory Systems
Elephant Memory Systems was a very popular floppy disk brand from Leading Edge back in the 80's. Elephant eschewed corporate computing's dry and serious pretentions and flaunted a colorful and endearing elephant theme. The strategy worked wonders and Elephant became the top selling brand of disks. I was going through some old junk the other day and I found a small promotional book from Elephant that contains some cool promotional artwork and some nostalgic text on the power of 5 and 1/4 inch floppy disks. I figured others may enjoy it as much as I have so I've scanned in some pages to share. You can find the cover art, introduction and the first chapter here . If you're interested in the story of how Leading Edge was pitched the idea for using elephants to market floppy disks, author Ray Welch has made available a chapter from his book Copywriter that describes the encounter. After that, on the notion that theres more profit in selling the blades than the razors, he