Self censorship
News organizations could just report that a hostage has been take and death threat issued instead of laying out the graphic details and participating in the morbid count downs. I don't see how that serves anyone besides the terrorist and perhaps cynically, the news organizations themselves by increased ratings; I really hope that later thought is not the case.
Whether a hostage was shot, stabbed or beheaded really doesn't matter. The terrorist obviously choose beheading for it's shock value. There is no reason to support their efforts by emphasizing their message.
I'm not an avid supporter of either major US political party so I don't think my criticism is directed at one or the other. I've seen bad ethical decisions made by both CNN and Fox so I don't' blame any specific electoral prejudice. I just plainly see that the US media is being grossly manipulated and think it's a shame.
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