What's in a name?

I lost interest in search engines when I found Google. I've since used teoma.com and a9.com a few times but pretty much I've stuck with Google. Given Google’s street credibility I think I'm not alone.


So I was a bit surprised when I stumbled on the search engine at devilfinder.com. Despite it's silly name and weird tag line, "Do you dare?", it returns normal results, albeit a lot of them.


I'd think if you were seriously trying to bring a new search technology to market you'd pick a slightly less intimidating name. I don’t know about you, but Angel Heart and the Exorcist scared the crap out of me. What are they thinking?



Stumbling on devilfinder piqued my curiosity so I did some searching. There are tons of search engines now. Who’s using them?


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